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What are Backlinks? Why it's Important for Blogs and Websites

What are Backlinks? Why it's Important for Blogs and Websites


MIUSM-TECH.COM - What are Backlinks? Why it's Important for Blogs and Websites . Backlinks or it can also be referred to as inbound links are one of the most important factors, out of many other factors that will make any blog get a top ranking on search engine pages. Pages that have a lot of backlinks rank higher in search engines.

  1. What are Backlinks?
  2. Why are Backlinks Important?
  3. Why Are Backlinks Important For Websites?
  4. Types of Backlinks
  5. Tips for Building Backlinks
  6. Terms In Backlink Techniques
  7. Conclusion

On this occasion, I will discuss what backlinks are, why it is very important for the continuity of blogs and websites to compete in the top rankings on search engines. In addition, there will be some tips for creating quality backlinks to improve your site.

What are Backlinks?

A backlink is formed when website A, mentions or displays website B on their page via a clickable link. Or, you can say when a web page links to another web page from a different domain then it is called a backlink.

Backlinks are the most talked about words in SEO techniques. So no doubt that backlinks are very important for search engine optimization. There are also several types of backlinks that can be created for blogs which we will discuss in detail later. However, backlinks will be divided into dofollow and nofollow links .

Why are Backlinks Important?

Search engines such as Google or Bing, will consider several factors to rank all websites on the SERP (search engine results page) and Backlinks are one of the factors, so that you can compete with competitor sites on search engine pages.

When you get backlinks from websites that have high authority, the ranking and visibility of your website in search engines will increase automatically. Therefore backlinks are very important because they will help search engines to determine how authoritative your site is in the SERPs.

Backlinks are like endorsement of your website content by other websites pointing to your website. But not all good backlinks. Backlinks from illegal or spam sites will have a negative impact and even get you a penalty from search engines for your website or blog.

So, it is highly recommended to always check the number of backlinks as well as from any source of backlinks that enter your site. The easy way is you can use a free backlink checker tool , do it regularly so that your website or blog is always under control from time to time.

Now, you know not all backlinks are good for your website. backlinks from bad websites can penalize you. Also you need to remember, 1 quality backlink is better and important than you have 100 backlinks from low quality websites.

Why Are Backlinks Important For Websites?

Here are three reasons why backlinks are so important for your website or blog.

1. Increase Website Credibility and Reputation

Search engines like Google view backlinks as reputation. Backlinks from other websites will increase the authority of your website. This is a kind of voting or recommendation for search engines. However, it is important to get backlinks from websites that match your topic or niche.

For example, you have a blog about poetry, then backlinks from technology blogs will not work well when compared to backlinks from poetry blogs. Google will try to give the best results to users, when your website has backlinks, it is a kind of credibility of your website to google.

2. Boost Organic Ranking and Help Faster Indexing

Backlinks help search engine robots to find new pages easily. When pages are interconnected or have multiple backlinks from pages other than being found by search engines, bots become easy. Which leads to faster indexing & higher rankings in less time.

3. Increase Traffic

Backlinks will help increase referral traffic to your website or blog. With the help of backlinks linked from other website pages, you can get targeted traffic that will have a low bounce rate.

Types of Backlinks

Once you know that backlinks are very important for your website or blog in search engines. You also need to know some types of backlinks.

1. Blog Comment Backlinks

You can get free backlinks by commenting on a blog post. Comment backlinks is an old method also very simple to get lots of backlinks for free. However, this method still works and is still widely practiced by SEO experts.

Please look for blogs that use the same topic or niche as you and make meaningful comments on each post, not just saying thank you or good posts. Try providing comments related to the article, such as adding value to the post.

2. Guest Post Backlinks

If you find a website or blog that provides guest posts, you can get backlinks by writing posts that link to your site in the article submission. But it may have to get approval from the website owner first.

Look for websites with similar niches to make guest posts and try to write articles that add some value to their website. So, don't just write for the sake of getting backlinks. Try to provide value so you can get backlinks from them.

3. Forum Backlinks

You can also get backlinks through forums. You can register in any forum, fill in the account data which usually has a website option in the profile. But before registering on a forum, you should first consider domain authority or forum score spam. This is useful to avoid the value of bad backlinks for your site.

Interact with other members there and try to give the best advice or input on their problems. The most important point is to try to stay active in the forum and never occasionally spam by linking your links.

4. Backlinks from Testimonials

You can get backlinks through the testimonials page. Especially if you are an influencer in your niche, companies from your niche will love it if you write a review on their testimonial page.

Your presence on their testimonial page will certainly increase the credibility of their business. So, in this case, you can get a backlink from your profile if you want and usually these testimonial reviews are on the main page.

5. Backlink Infographics or Images

If you can create a unique and good looking infographic, it will not only help you get more shares on social media. Chances are it can go viral and most importantly it can attract backlinks to your website.

6. Editorial Backlinks

These types of backlinks can provide you with great authority and traffic. Backlinks from official news websites such as Detik.com or overseas such as the Guardian can fall into this category.

7. Custom Directory Backlinks

Not all directories are good so choose carefully, before getting backlinks from directories. Prioritize choose a directory that has a good reputation. If you submit your blog or website to a directory with a bad reputation, it will also have an impact on the reputation of your website. So, once again I would suggest you choose a directory carefully before submitting your link.

Tips for Building Backlinks

Here are tips that you need to do before planning to build a backlink for your website or blog.

  • Don't rush or buy a service that can give you mass backlink generation.
  • Focus on only quality backlinks, not bad backlink quantity.
  • Make backlinks that look natural.
  • Building quality backlinks takes time and effort.
  • Not all backlinks are good, so choose backlinks carefully.
  • Try to get backlinks from websites that are relevant to your niche or website topic.
  • Do not spam anywhere, because backlinks like that are not useful at all and can even have a bad impact on your website or blog.

Terms In Backlink Techniques

As a complement to this post about backlinks, there are several terms or glossaries that are often used by someone related to backlinking, such as the following.

1. DoFollow Backlinks

Backlink DoFollow, allows search engines to follow your link or links. This will provide link juice. If the link is dofollow, then search engines and humans can follow you through that link.

2. Backlinks No Follow

This is the opposite of dofollow backlinks. Nofollow backlinks, will not allow search engines to follow you. It doesn't miss any link juice and will only provide no-follow backlinks.

3. Link juice

Link juice is the value passed from one page to another. It is passed through a hyperlink by one website to another by allowing search engines to follow that link. Because search engines see it as a recommendation by other websites to link to. He considers it valuable information that others refer to and promote on their website too

4. Anchor Text

Anchor text is the title of the link or clickable visible text with a hyperlink. It's usually blue but some website themes can change the color at will.

5. Internal links

It is an internal link that points to the same domain, i.e. a link within the website to its own page. It moves from one page to a different page with the same domain. It is useful as navigation on your website.

6. Low-quality links or Bad Backlinks

Bad backlinks come from irrelevant and untrusted websites. This includes sites that violate Google's webmaster guidelines. It is highly recommended to check the background of the website, before you plan to get backlinks from it. So, websites that are penalized from search engines will not have a good impact on your website.

7. Linking Root Domain

Those are some unique domains that link to your website. You may get multiple backlinks from any website, but it will count as one root domain.


Up here I hope you have understood why a backlink is very important for a website or blog. However, you also need to be careful if you want to build a backlink that is expected to increase your site's ranking in search engines.

I end the post about What is a Backlink? Why it's Important for Blogs and Websites . Hopefully it can be useful for you and if there are shortcomings, don't hesitate to submit via the comments column below.
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