Wednesday, 9 June 2021

Basic Understanding of SEO (Search Engine Optimization) and How to Use It

Basic Understanding of SEO (Search Engine Optimization) and How to Use It
June 09, 2021

 



MIUSM-TECH.COM - In this article we will discuss a basic understanding of what is SEO? how does SEO work and also how to use SEO to optimize your blog or website on search engines.
 
  1. What is SEO?
  2. How SEO Works
  3. How to Use SEO
    • Onsite SEO
    • Keyword Research
    • Technical Overview
    • Site Optimization
    • User Experience
  4. Offsite SEO
    • Link Building
    • Site Promotion

What is SEO?

SEO stands for Search Engine Optimization which is an action in the form of optimizing techniques for a website or blog to appear in the top position in search results on search engines.

The most important thing we must understand from SEO, namely SEO is something that we must do continuously without end, to allow your website or blog to have the best ranking.
For that we must understand in depth how search engines work in determining the ranking of a website or blog, based on certain qualifications or requirements.

How SEO Works

SEO is useful for optimizing a website or blog so that users can find it using certain keywords on search engines like Google.

There are many benefits of this optimization process such as, providing relevant information for users, making search engines a trusted source and will bring more organic traffic to our site.

There are three main steps that search engines take for each keyword or search submitted, here are the details:
  • Crawling: This process occurs at an early stage. Crawling will collect information from all websites from one page to another, from one link to another.
  • Indexing: After collecting the information, the web crawler will store it in a list of Index entries.
  • Ranking: Is the result of indexing that will be displayed in order, based on the search that best matches the search query.

To ensure the quality of search results, search engines use a set of rules or what is called an algorithm. This will ensure that users can get relevant information from trusted sources.

As a popular and widely used search engine Google, has a dedicated team that focuses entirely on algorithms. This team is responsible for improving the quality of the user experience when using Google.
Here are how many Algorithm teams there are currently:
  • Google Panda , an algorithm that will handle filtering, penalties as well as rewarding content.
  • Google Penguin , an algorithm to prevent spamdexing is a form of hacking to improve search engine rankings.
  • Google Hummingbird , the last algorithm that will improve the quality of the two previous algorithms.

Maybe now it is clear that website content is a very important point for Google to be able to display our site on their search page.

How to Use SEO

After understanding about how SEO works above, then we also need to understand how to use SEO for our website or blog.

As I said before, SEO is something that we must do continuously without end. Because search engines will always update their algorithms to provide the best results for their users.

Then we must use the latest SEO optimization techniques in order to work as optimally as possible. Otherwise, this will affect our site's ranking in search results on search engine pages.

In general there are two types of methods in SEO, the first is Onsite SEO and the second is Offsite SEO . Then how to use it? Let's discuss below:

Onsite SEO

Onsite SEO is an SEO method by optimizing a website from within. This optimization includes adjusting and adjusting the existing structure on the site, so that search engine crawlers can easily crawl the information of our website or blog.

For example like:
  • Well formatted URL URL
  • Adding Alt tag to Image
  • Use of good titles (H1, H2, H3)
  • And most importantly there is no keyword stuffing or attempts to manipulate web rankings in the Google search engine.

There are four important things to do in this Onsite SEO Optimization. Namely:
1. Keyword Research
A keyword is a specific topic or idea that is typed by a user in a search engine. So, we have to choose the right keywords to bring organic traffic from the posted content.

This will help us understand what keywords users frequently use to access websites. Also make sure the target keyword is in the title, header and body of the content or blog post.

2. Technical Overview
The second thing is a technical review, aiming to make it easier for search engine crawling on your site or blog. Here are the steps to take:
  • Manage Sitemaps .
  • Immediately replace or update any broken links found on the site.
  • Avoid link redirects.
  • Fix URL errors.

3. Site Optimization
Also make sure your site or blog is optimized by having:
  • Good structure, this will confirm the search engines about the most important web pages.
  • Ease of navigation, this will allow site visitors to feel comfortable and want to linger on our site.
  • Relevant content, useful for bringing in more quality traffic.
4. User Experience
We must serve visitors with a good user experience, when they visit a website or blog by providing relevant content or according to the needs they are looking for.

Create navigation in the form of categories that make it easy for visitors to browse every content on your site or blog. Also provides detailed information on each content such as images or related post links.

Don't forget to also adjust the appearance of the layout to make it look attractive, so that it brings in new visitors and will make them last longer to enjoy the content on your site or blog.

Finally, we have to choose a light loading speed, to make it easier for visitors to find and explore websites or blogs quickly.

Well, those are the important things from the Onsite SEO Optimization method which can briefly be interpreted as maximizing site performance.

Offsite SEO

Secondly, there are Offsite SEO methods which are less technical when compared to Onsite SEO. However, that does not mean that the Offsite SEO method is not important for website or blog optimization in search engines.

Simply put, Offsite SEO method is used to promote a site to users on the internet. With the aim of letting people know that our site is interesting and worth visiting.

There are many things we can do in the Offsite SEO method, from planting backlinks to using paid site promotion services such as Google Ads which will improve the quality of visitors.

Here are two of the most popular uses for Offsite SEO Optimization:

Link Building can be interpreted as planting links from other sites that point to your main site, in short it can also be called Backlinks. This method is often done by some people for Offsite SEO optimization.

Here's how to build backlinks or link building:

  • Exchange links with other sites or blogs.
  • Buying and Using Backlink Services.
  • Include links in comments on blogs and forums.
  • Using bot software to get links automatically.
  • Create a PBN (Private Blog Network) blog that only functions as a backlink field to the main site.

With the above method you will easily get a high ranking, although many also think that in the long term these methods will have a bad impact until they can get a penalty from Google.

2. Site Promotion
If you feel that offsite SEO optimization by way of link building is too troublesome and takes a lot of time and costs. We can do optimization by using site promotion services such as Google Ads .

By using promotional services, quickly a website or blog will be able to bring in a lot of visitors. In addition, official promotion will also make the site's reputation superior to competitors.

The more creative and engaging the promotion is, the easier it will be to remember your brand. For a more competitive niche, this strategy will yield significant results.

After reading this post from the beginning, I hope you understand that, SEO is a very important tool to increase the visibility of a site in search engines so as to generate a high amount of traffic.

If you are currently struggling in the world of blogging for business purposes. Then SEO will bring in more visitors and that means there will be more customers or buyers.

Okay, maybe this is just an explanation of the Basic Understanding of SEO (Search Engine Optimization) and How to Use It .
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